A weekly ritual for many people during the summer is to visit their local farmer’s market. Often held on Saturday mornings, farmers and producers bring their goods to cities and towns to sell to the general public. It’s a great way to shop away from big box stores and supermarkets and allows shoppers to get to know the people who produce their food.
To get the most out of the farmer’s market experience, here are a few general pointers:
Arrive Early
Most markets start very early, sometimes at the crack of dawn. The best produce sells first so a late arrival may limit the quality and selection. Vendors only bring a limited amount of product so once they sell out customers are out of luck. It also tends to be less busy earlier, which gives early shoppers the opportunity to take their time talking with vendors and perusing the stalls without being over-crowded.
Bring Cash and Shopping Bags
Many vendors at farmer’s markets are not set up to take credit or debit cards so take plenty of cash. There may not be an ATM nearby so it’s important to plan ahead.
Take some re-usable canvas bags or a straw market bag to carry purchases. While most vendors will provide plastic bags, many are reluctant to do so because of the environmental impact. Re-usable bags are available at most grocery stores for about a dollar and hold more than standard plastic grocery bags.
Keep an Open Mind
Farmer’s markets in some areas have been criticized as being ‘elitist’ or for the wealthy. This is not the case. Good deals can be found on produce and there are often fun activities for the whole family such as pumpkin carving in the fall or corn roasts in the summer. Most areas host a number of different markets throughout the summer so seek out one that has an atmosphere that appeals to you.
Do a bit of research into when various fruits and vegetables come into season in your area so you will know what to expect. The best way to approach produce shopping at a farmer’s market is to purchase what looks and tastes best and then figuring out what to do with them when you get home. A quick internet search of ingredients will yield a treasure trove of ideas and recipes for any fruit or vegetable you might find at the market.
Get to Know the Vendors
Don’t be afraid to ask questions. Usually the vendors are the people who grew or produced the goods so they’re very knowledgeable and passionate about their products. They can provide information about how the products were grown or raised and ideas for preparation. Ask for samples if they aren’t offered. It’s often difficult to tell if a fruit or vegetable tastes good simply by looking at them. Tomatoes, strawberries and peaches are particularly difficult to judge without sampling a taste. Getting to know the farmers who come each week will also allow you to figure out who has the best, most consistent products.
Beware of Imposters
While most vendors at farmer’s markets are farmers and producers, occasionally unscrupulous salespeople will go to the local food terminal, purchase some fruits and vegetables and set up a stand at the market. Most legitimate farmers will have a sign with their farm’s name and location prominently displayed. Some municipalities are working toward certifying farmer’s markets to ensure all vendors are legitimate producers. Ask questions if you are uncertain about the legitimacy of a vendor’s claims and avoid supporting re-sellers.
Have Fun!
Farmer’s markets are a fun way to shop for food and can be enjoyable for the whole family. There is often entertainment, activities for kids and great food to eat so make a morning of it and have a good time!
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